Personal project / Brand Identity / 2022

WuYi Souvenirs — Visual Identity

Overview

WuYi Souvenirs is a self-initiated identity project for a regional gift brand featuring specialties, crafts, and cultural products from Guangdong's Wuyi area. I designed the logo, gift box packaging, and creative merchandise.

Idea: I wanted each gift to feel valuable, rooted in history, and made with care. I used the deep brown of long-aged chenpi to suggest richness and the passage of time. References to diaolou watchtowers and handcrafted palm-leaf fans connect the identity to Wuyi's architecture and craft traditions.
Skills: Visual Identity
Logo Design
Packaging Design
Merchandise Design

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