Personal project / Brand Identity / Packaging / 2024

Pawfect Gown Pet Brand Identity

Overview

Pawfect Gown is a visual identity concept for a pet apparel brand. I designed the logo and illustrations, defined the brand’s color palette and visual tone, and created packaging bag mockups and social media posts. The concept was not launched.

Idea: I wanted Pawfect Gown to pair the refinement and sense of occasion of a high-end fashion label with the playful, approachable character of a pet brand. I used an elegant purple palette and lively handwritten lettering to bring these qualities together.
Skills: Brand Identity
Logo Design
Illustration
Packaging Design
Social Media Design

Black-and-white cat portrait overlaid with a lavender Pawfect Gown bandana illustration and handwritten text.

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